How and where to implement no follow on a WordPress Blog

Posted by bkloss | SEO | Tuesday 23 October 2007 4:05 am

This post is about implementing no follow tags on a WordPress blog.

Without getting too technical, the no follow tag is a way to keep search engine spiders from following a link to a new page. This is important to wordpress bloggers for two reasons, first, the automatic addition of no follow tags on comments somewhat dissuades spammers from using scripts to comment on your site. No follow is automatically implemented for comments so you don’t need to worry about it unless you wish to remove the tag.

Now to the purpose of this post. The other reason people use no follow is to rank highly in the search engines for target keywords. Think about a sites ability to rank(authority) as water in a bucket. Incoming links are like spouts filling the bucket while outbound links are holes draining the precious contents. The nofollow tag plugs the holes in your bucket.

So, where would you want to implement no follow?