Personal Whitelisting: Optimal Deliverability on the Cheap!

Posted by bkloss | Email Deliverabilty | Monday 21 January 2008 3:20 am

Achieving top notch Deliverability for email marketing requires a multi-front strategy. Many of the components are costly and time consuming while leaving you with an unclear picture of your overall Deliverability. Even if you decide to go with a top notch third-party sender that “advertises” near perfect rates to the in-box, personal experience will vary.

Personal whitelisting is a low-hassle, cost effective technique that offers all but a guarantee that your messaging will reach subscribers.