Perform Free Backlink Analysis: Search Status

Posted by bkloss | SEO | Saturday 22 March 2008 4:14 am

Firefox Back Link Analysis

One of the most important factors in search engine rankings is the amount and authority of inbound links to a site. This phenomena is analogous to a popularity contest. Google assumes that if many people are talking about you, you’ve GOT to be important. Hey- I thought we were out of high school ;)

In this post, I’ll show you how to use a free Firefox extension called Search Status as an effective backlink checker.


Google updates Page Rank: Iteration Station debues at PR3

Posted by bkloss | SEO | Friday 29 February 2008 11:16 pm

Hey Folks,

Just a quick update…

Google begun updating its pagerank information some time early this week. They are also updating sites backlink information. So, check out your web properties to see if you’ve been given a green bar boost. This is the first PR cycle that has been around for and we debued at a PR 3- not too bad :) . This will be old data, likely from the end of January, so if you’ve done a big SEO campaign over the last month it won’t likely be reflected yet in your bar.

Remember, although pagerank does provide some indication of search engine rankings, it is by no means the definitive factor in serp placement. It is fun to see that green bar on the rise though, and for those who have an inkling of what it is, a high pagerank provides social proof that your site has value.

If you don’t know how to see your pagerank, you can download the Google Toolbar.

How and where to implement no follow on a WordPress Blog

Posted by bkloss | SEO | Tuesday 23 October 2007 4:05 am

This post is about implementing no follow tags on a WordPress blog.

Without getting too technical, the no follow tag is a way to keep search engine spiders from following a link to a new page. This is important to wordpress bloggers for two reasons, first, the automatic addition of no follow tags on comments somewhat dissuades spammers from using scripts to comment on your site. No follow is automatically implemented for comments so you don’t need to worry about it unless you wish to remove the tag.

Now to the purpose of this post. The other reason people use no follow is to rank highly in the search engines for target keywords. Think about a sites ability to rank(authority) as water in a bucket. Incoming links are like spouts filling the bucket while outbound links are holes draining the precious contents. The nofollow tag plugs the holes in your bucket.

So, where would you want to implement no follow?


Creating custom Profiles for membership sites

Posted by bkloss | Google Analytics | Sunday 14 October 2007 6:25 pm

This post is all about separating traffic on a membership site. Typically, membership sites will have public facing pages that anyone can view and private pages that require membership permissions.

In order to understand activity on public vs. private pages concerning such metrics as unique visitors, browser capability and organic referrals, we need generate reports on one group at a time.

You can accomplish this in Google Analytics by setting up custom filters that segment reporting to a defined set of pages.