Facebook Ad Optimization

Posted by bkloss | facebook | Sunday 3 May 2009 4:56 pm

The Setup…

There’s been quite a bit of hubbub about Facebook as of late:  unexpected privacy updates and quick rollbacks, homepage redesign riots, the list goes on.  This series of posts presents a method to address a much more serious question.  How does Facebook ascend to be the crown prince of the advertising world?  In my opinion, the way forward is to leverage the mass amount of data they collect about their users to become a behavioral targeting GOD.  The monetization team at Facebook is chock full of really smart, talented guys working on this very thing.  I know- I’ve spoken with 3 of them over the last few months, yet with all the data about their users and a really talented team it’s clear that I’m not being served compelling advertising.  Here’s a few short examples…

Mission trips Here’s a little ditty asking me to join a Christian Mission trip.  I haven’t specified a religion as part of my demographic profile.  Don’t you think this ad may enjoy more success when served to an expressly Christian viewer?



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