The two demons of list growth: List Churn and List fatigue
List churn and list fatigue are two terms that describe the act of loosing mailing list subscribers. The first, list churn is the physical act of loosing a subscriber to an unsubscribe, hard bounce (list removal) or spam complaint. The second, […]

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I find myself sorting lists of email subscribers every day. A unique situation occurs when I need to sort a list by email client located after the @ in the email address. You can use a combination of the mid and find functions in excel to pull out the client email string.

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Email deliverability is a slippery slope. One such tricky issue concerns the use of bare or masked links in broadcast emails. Many claim that some browsers will break masked links. Other marketers claim that you must use the bare URL for subscribers who do not receive HTML emails.
At the risk of beating a dead […]

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