Musing on Twitter monetization strategies…

Posted by bkloss | Business Models | Sunday 8 February 2009 6:25 am
The last few years have proved this bird can fly .  But can Twitter
dodge arrows?  Only time will tell.

I’ve been on Twitter for a few years now but it’s never managed to capture my full attention.  What has been taking up my attention is reading the seemingly never ending stream of recent posts where everyone knows the  best way to monetize Twitter .  One idea that’s been bandied about is the potential to leverage their mass amount of personal data as a monetization strategy through targeted adserving or third party partnerships. Yes, sites like Twitter and Facebook probably have more data about us than our own mothers but their ability to turn this data into dollars is hampered by three factors:

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