Does your analytics resume target these areas?!?!?!?!?!?
* A Many Eyes Wordle of the text from 15 analytics jobs postings on Career Builder
We, the analytics practitioners of America, used to think we were something pretty special. We create flashy visualizations, We have the sophisticated tools and understanding. Data mining and analytics is too arcane, too state-of-the-art for […]
Geospatial analysis is becoming more and more prevalent in the field of analytics. Maps are invaluable for visualization and trend discovery. Perhaps more importantly they can bring an instant WOW factor to your next report or presentation.
This article provides a brief tutorial on how to join excel data to a map using Arc GIS. Then […]
Yes, it can be done.
I passed the Base SAS Certification after only 2 months working with the tool.
That being said, I truly crammed my bum off to make the grade.
I can’t blame SAS for creating a tough exam because the benefits of certification are clear. This is what SAS has to say about obtaining […]
Dear keyword reports from Google Analytics and Google Webmaster Tools… why can’t you speak with one voice?
As practitioners in the web analytics field, we search for convergence among sources of data. When only one perspective or tool suggests insight into our users behavior we should be hesitant to jump to conclusions. As a best practice, […]
Gain An Eye on the Competition with Google Benchmarking
Have you ever wondered how your site was doing in comparison to other industry players? Well, now Google Analytics offers a glimpse into the KPI’s of your industry. Earlier this month Google allowed users to opt-in to a new data sharing program through their analytics […]
Firefox Back Link Analysis
One of the most important factors in search engine rankings is the amount and authority of inbound links to a site. This phenomena is analogous to a popularity contest. Google assumes that if many people are talking about you, you’ve GOT to be important. Hey- I thought we […]
The two demons of list growth: List Churn and List fatigue
List churn and list fatigue are two terms that describe the act of loosing mailing list subscribers. The first, list churn is the physical act of loosing a subscriber to an unsubscribe, hard bounce (list removal) or spam complaint. The second, […]
Hi readers,
I’ve decided to further my studies in analytics by attending the Institute for Advanced Analytics at N.C. State University. I hope that this will enrich my understanding of the analytics field and accordingly, improve the content and perspective presented here at the Iteration Station.
The Institute is in its infancy with the first graduation class […]
Hey Folks,
Just a quick update…
Google begun updating its pagerank information some time early this week. They are also updating sites backlink information. So, check out your web properties to see if you’ve been given a green bar boost. This is the first PR cycle that www.iterationstation.com has been around for and we […]
A common misconception exists about email deliverability. When asked why an email is blocked or junked, many people will respond that the content of the email was considered spammy. Although spam filters do block and bulk email, for content that uses words common to spam, email authentication factors into an ISPs decision to […]
