Perform Free Backlink Analysis: Search Status

Posted by bkloss | SEO | Saturday 22 March 2008 4:14 am

Firefox Back Link Analysis

One of the most important factors in search engine rankings is the amount and authority of inbound links to a site. This phenomena is analogous to a popularity contest. Google assumes that if many people are talking about you, you’ve GOT to be important. Hey- I thought we were out of high school ;)

In this post, I’ll show you how to use a free Firefox extension called Search Status as an effective backlink checker.

Most webmasters are aware of the correlation between inbound links (backlinks) and search engine rankings. Unfortunatley, many webmasters become confused and misguided when they try to increase the number of inbound links to their site. They will participate in shady link buying and reciprocal linking schemes that can ultimately do more harm than good. A good rule of thumb to follow is “if it sounds to good to be true, it is!”

Just because the get-links-quick schemes don’t work doesn’t mean that a savvy webmaster can’t find shortcuts to link building.

An incredibly effective technique to increase inbound links is to analyze the back links of your competitors and go after hubs sites that are sources of links for high ranking sites in your industry. Once these hubs are discovered, one should attemp to gain links to your own site. This can be accomplished by offering unique content to the site owner or making them aware of existing content or tools on your site that they may want to reference in one of their own articles. There are a few for-pay programs that streamline the process of identifying link hubs such optilink and SEO Elite. These software programs are incredibly efficient but carry a start-up cost.

For those who want to want to employ this strategy with a free tool, simply download search status from the link above and install it in Firefox.

Once installed, visit the domain of a successful competator. Right click on the Q icon as show in the upper right corner of the picture below and navigate through the windows to choose show backward links.

Finding the competitions backlinks

I usually choose to see all the links for a domain. If you choose Google it will run the query link:// and you will be able to view some of the back links pointing to the site. Scroll through this list to determine potential link partners for your own site. Look specifically for popular blogs or article directories where you could potentially build a relationship with the owner.

This tool is excelent for infrequent analysis of this type but if you plan on doing this in mass I would recommend Brad Callen’s SEO Elite to expedite your efforts.

There are many other uses for the Search Status tool bar. I’ll cover more tips and tricks in later articles.

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