Google Analytics Releases Benchmarking

Posted by bkloss | Google Analytics | Wednesday 26 March 2008 3:50 am

Gain An Eye on the Competition with Google Benchmarking

Have you ever wondered how your site was doing in comparison to other industry players? Well, now Google Analytics offers a glimpse into the KPI’s of your industry. Earlier this month Google allowed users to opt-in to a new data sharing program through their analytics account. The service was turned on sometime last week and data started appearing.

If you’d like to jump on the boat, go to you Google Analytics homepage and click the data sharing link:


Perform Free Backlink Analysis: Search Status

Posted by bkloss | SEO | Saturday 22 March 2008 4:14 am

Firefox Back Link Analysis

One of the most important factors in search engine rankings is the amount and authority of inbound links to a site. This phenomena is analogous to a popularity contest. Google assumes that if many people are talking about you, you’ve GOT to be important. Hey- I thought we were out of high school ;)

In this post, I’ll show you how to use a free Firefox extension called Search Status as an effective backlink checker.


Understanding and combating list churn and list fatigue

Posted by bkloss | Email Marketing | Wednesday 19 March 2008 3:44 pm

The two demons of list growth: List Churn and List fatigue

List churn and list fatigue are two terms that describe the act of loosing mailing list subscribers. The first, list churn is the physical act of loosing a subscriber to an unsubscribe, hard bounce (list removal) or spam complaint. The second, list fatigue is the act of loosing a subscriber’s interest. This, the more diabolical demon occurs when subscribers have lost all interest in your email comunications. No opens, no clicks so, these inactive subs are just adding fluff.

Email marketers will often forget to factor in these two phenomenon when projecting list growth. You tell your boss that you need X dollars to add 10,000 subscribers to your list, he allocates the funds and you gain that 10,000. Unfortunately, you’ve lost 1,500 to list churn and 3,000 to list fatigue during that time so your net gain is only 5,500.

The boss…

Is not happy!


Attending the Institute for Advanced Analytics

Posted by bkloss | Analytics | Thursday 6 March 2008 6:27 am

Hi readers,

I’ve decided to further my studies in analytics by attending the Institute for Advanced Analytics at N.C. State University. I hope that this will enrich my understanding of the analytics field and accordingly, improve the content and perspective presented here at the Iteration Station.

The Institute is in its infancy with the first graduation class of 23 finishing their second term this spring. The class is made up of a variety of students who have generally been out of college and working professionally for several years. The first year students brought diversified and distinguished backgrounds to the institute, many of whom having already completed a secondary degree. At the age of 24, I may be the youngest in my class when we commence in July. Although young, the program is sponsored by the SAS corporation, an established, world-wide leader in the field of business intelligence.

The ten month program begins in July and spans a variety of topics including:

  • Optimization
  • Time Series and Forecasting
  • Data Mining
  • Customer Analytics
  • Text Analytics
  • And of course… WEB ANALYTICS!

The program centers around real world experience so studies include term practicums where teams of students have the opportunity to partner with sponsored companies to advance ongoing projects. Companies interested in getting involved with the university should request more information at their site.

Interested in applying? Check out information for prospective students.

I believe that this is the best program in the nation for those who are interested in advancing their understanding of the analytics field. I can’t wait to get started in July!