Gain An Eye on the Competition with Google Benchmarking
Have you ever wondered how your site was doing in comparison to other industry players? Well, now Google Analytics offers a glimpse into the KPI’s of your industry. Earlier this month Google allowed users to opt-in to a new data sharing program through their analytics […]

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Firefox Back Link Analysis
One of the most important factors in search engine rankings is the amount and authority of inbound links to a site. This phenomena is analogous to a popularity contest. Google assumes that if many people are talking about you, you’ve GOT to be important. Hey- I thought we […]

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The two demons of list growth: List Churn and List fatigue
List churn and list fatigue are two terms that describe the act of loosing mailing list subscribers. The first, list churn is the physical act of loosing a subscriber to an unsubscribe, hard bounce (list removal) or spam complaint. The second, […]

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Hi readers,
I’ve decided to further my studies in analytics by attending the Institute for Advanced Analytics at N.C. State University. I hope that this will enrich my understanding of the analytics field and accordingly, improve the content and perspective presented here at the Iteration Station.
The Institute is in its infancy with the first graduation class […]

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