New Feature In Google Analytics: Compare Two Metrics

Posted by bkloss | Google Analytics | Thursday 31 January 2008 8:11 pm

I may be a little late to the party on this one but I just stumbled upon a new feature in Google Analytics that I’ve been praying for for quite some time.

GA now offers its humble users the ability to compare two metrics at the same time. Essentially it’s an overlay line graph like the one below:

Google Analytics Comparing two metrics

It’s available for many reports by clicking on the little dropdown that the red arrow points to in the picture below:

Once you’re there, click compare two metrics. Then just click a radio button in each column that corresponds to the metric you’d like to view. If you’re like me, I used to take screen shots of reports just so I could view them at the same time.

Use this report to determine if correlations exist between different metrics. For instance, does an increase in new visitors correspond with a leap in bounce rate?

You can also compare an individual segment to overall behavior such as the conversion rate for adwords visitors compared to the overall conversion rate.

One thing I would like to be able to see that is not available is comparing traffic sources. It would be truely insightful to be able to view a multi-line graph for direct vs. refering vs. search traffics over time.

Enjoy the new feature and let me know if there are some handy comparisons that you’ve been able to uncover.

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