New Feature In Google Analytics: Compare Two Metrics

Posted by bkloss | Google Analytics | Thursday 31 January 2008 8:11 pm

I may be a little late to the party on this one but I just stumbled upon a new feature in Google Analytics that I’ve been praying for for quite some time.

GA now offers its humble users the ability to compare two metrics at the same time. Essentially it’s an overlay line graph like the one below:

Google Analytics Comparing two metrics


Charter Deletes 14,000 subscribers

Posted by bkloss | Email Deliverabilty | Wednesday 30 January 2008 8:30 pm

Have you ever been managing an email list and made a crucial mistake that trashed a number of your subscribers? Well rest assured, you’re not the only one.

According to the Associated Press, On January 22nd Charter mistakenly deleted 14,ooo of it’s email subscribers. That number represents .58% of it’s 2.4 million user base. Although the customers could reactivate thier accounts, they permanently lost all their mail stored in the web application Dho! All those affected were offered a $50 dollar credit for their trouble. Frankly- an offer of $50 would be a slap in the face for the amount of information I keep on my Gmail account.


Personal Whitelisting: Optimal Deliverability on the Cheap!

Posted by bkloss | Email Deliverabilty | Monday 21 January 2008 3:20 am

Achieving top notch Deliverability for email marketing requires a multi-front strategy. Many of the components are costly and time consuming while leaving you with an unclear picture of your overall Deliverability. Even if you decide to go with a top notch third-party sender that “advertises” near perfect rates to the in-box, personal experience will vary.

Personal whitelisting is a low-hassle, cost effective technique that offers all but a guarantee that your messaging will reach subscribers.


Sorting Newsletter Subscribers by Email Client in Excel

Posted by bkloss | Analytics,Email Marketing | Thursday 17 January 2008 5:43 am

I find myself sorting lists of email subscribers every day. A unique situation occurs when I need to sort a list by email client located after the @ in the email address. You can use a combination of the mid and find functions in excel to pull out the client email string.


Email Marketing Best Practices: Embedding Links into Emails

Posted by bkloss | Email Marketing | Saturday 12 January 2008 8:16 pm

Email deliverability is a slippery slope. One such tricky issue concerns the use of bare or masked links in broadcast emails. Many claim that some browsers will break masked links. Other marketers claim that you must use the bare URL for subscribers who do not receive HTML emails.

At the risk of beating a dead horse, I want to set the record straight about embedding links in HTML emails.

The BEST/ONLY way you should link in a bulk email is to use anchor text. Never expose a naked link to the recipient when using a third party sender such as Aweber or Email Labs to send bulk email.